We're building the future of event merch
On top of a 15-year print production shop, with AI image generation wired straight into the press.
The story
From a production shop to an AI activation platform
LivePrinting.ai is built on top of Sunny Side Ink — a production print shop that's been doing the un-glamorous work of high-end custom merchandise for over a decade. Every press, every operator, every embellishment method on this site is real and runs in our own facility.
We started getting pulled into bigger and bigger live activations — Adobe Summit, ComplexCon, F1 × Puma — and the pattern became obvious: the merch that attendees actually kept was the merch they'd had a hand in creating. Personal input → kept item. Mass-produced → landfill.
AI image generation finally became fast enough and good enough to bring that personalization to the booth itself. Not pre-designed templates — actual generative art, made on the spot, in seconds, by the attendee. Then printed live by an operator standing 10 feet away.
That's LivePrinting.ai. The AI is the magical surface. The production shop is the foundation that makes it real.
What we believe
How we think about merch
AI that fits the brand
Generative AI lets every attendee walk away with a one-of-one design — but the model has to respect your brand identity. We tune the prompt and (in higher tiers) train a brand-specific model so output stays on-aesthetic.
A real production shop
We don't dropship. We run our own DTG, screen press, DTF heat transfer, laser engravers, UV flatbeds, sublimation, and embroidery — all on-site. The AI is the front end; the production is the muscle.
Merch that gets used
The metric we care about is take-home rate. We optimize every choice — product, material, embellishment method, design — toward attendees actually keeping and using the merch.
Built for premium activations
Adobe, Twilio, Phreesia, ComplexCon, F1 × Puma, Shoptalk. We've delivered for teams who care how the booth feels, how the line moves, and what story the merch tells.
A note from the team
We've always thought that the best activation tech is the kind people don't notice — they just notice that the merch is awesome and they got it in three minutes. That's what we're building. Tell us about your event and we'll show you what's possible.
— Adam & the Sunny Side Ink crew
Want to see it in action?
Try the live AI Image Generator yourself, or get a quote for your event.