For journalists, editors, and event industry press.

LIVEPRINTING.AI is the company defining the generative activation category — real-time, per-guest, AI-generated physical products produced live at brand events. Powered by Sunny Side Ink's production stack, LIVEPRINTING.AI ships one-of-one activations to Fortune 500 brands, agencies, and event producers across the country.

LIVEPRINTING.AI defines and delivers the generative activation — a live brand experience where each guest's individual artifact is generated at the moment of arrival, in the guest's presence, at their direction, using generative AI, and produced live on the spot. Under production arm Sunny Side Ink, the company runs generative activations across every major US event market, with special focus on FIFA World Cup 2026 host cities. LIVEPRINTING.AI is the first company to publish a public standard for what qualifies as a generative activation — one-of-one artifacts per guest, sub-30-second generation, brand-safety as a system, and data-return alongside every produced piece — and to invite competitors to be measured against the same bar. Read the manifesto at liveprinting.ai/manifesto.