Playbooks & strategy

The activation journal

Guides for event planners, DMCs, and marketing agencies producing live brand activations. Real strategy, no fluff.

May 3, 2026·8 min readBrand ActivationEvent PlanningOn-Site Merchandise

Live Brand Activations 101: A Planner's Guide to Merch That Doesn't End Up in the Trash

A tactical guide for event planners and DMCs on producing live brand activations that drive attendee engagement and measurable ROI — from product selection to embellishment method to on-site logistics.

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