All cities
New York, NY·FIFA 2026 Host
Generative activations in New York.
The world's densest brand activation market. From Javits Center trade shows to pop-ups in Soho, Meatpacking, and Hudson Yards, NYC runs more activations per capita than any other US market. FIFA 2026 will use MetLife Stadium in East Rutherford — expect the biggest fan-zone activation footprint in the country.
Venues we activate in New York
The stadiums, convention centers, and event footprints where New York activations run.
- MetLife Stadium (FIFA 2026 host venue)
- Jacob K. Javits Convention Center
- Barclays Center
- Madison Square Garden
- The Shed
- Hudson Yards
- Brooklyn Navy Yard
- Times Square activation footprints
Events driving activation demand
Recurring events and moments where brand activation budget flows in New York.
FIFA World Cup 2026New York Fashion WeekNY International Auto ShowUS OpenNYC MarathonComic ConTribeca Festival
Every New York activation ships with the same standard
No matter the city, the four commitments are what qualifies an activation as generative.
- 1. Every guest gets a one-of-one
- 2. Generation is under 30 seconds
- 3. Brand safety is a system, not a person
- 4. The activation returns data, not just merch
Full definition and rationale in the manifesto.
Also serving
Ready to run a New York activation?
Tell us the event, the date, and the brand — we'll come back with a build.