All cities
Chicago, IL
Generative activations in Chicago.
Chicago hosts more trade shows than any other US city outside Las Vegas — McCormick Place alone is the largest convention center in North America (2.6M sq ft, ~200 trade shows a year, 3M annual visitors). IMTS, National Restaurant Show, RSNA, Housewares — the biggest recurring B2B shows in the country. Lollapalooza and the Chicago Auto Show anchor the consumer side.
Venues we activate in Chicago
The stadiums, convention centers, and event footprints where Chicago activations run.
- McCormick Place
- Wintrust Arena
- United Center
- Soldier Field
- Navy Pier
- The Salt Shed
Events driving activation demand
Recurring events and moments where brand activation budget flows in Chicago.
IMTS (largest US trade show)National Restaurant ShowChicago Auto ShowLollapaloozaRSNANRA Show
Every Chicago activation ships with the same standard
No matter the city, the four commitments are what qualifies an activation as generative.
- 1. Every guest gets a one-of-one
- 2. Generation is under 30 seconds
- 3. Brand safety is a system, not a person
- 4. The activation returns data, not just merch
Full definition and rationale in the manifesto.
Also serving
Ready to run a Chicago activation?
Tell us the event, the date, and the brand — we'll come back with a build.